
The embargo on foreign games was finally lifted in December 2022, ending the effective 18-month-long ban on new imported titles and now giving developers based outside of China a chance to enter the market.

However, with almost no new game licenses issued until the end of 2022, only domestic developers were able to take advantage of China’s appetite. According to Adjust, APAC experienced the largest growth globally in consumer spending between Q1 2021 to Q2 2022 - but it was developers headquartered in China that were able to enjoy it most, driving 33% of total consumer game spend for the region. The simulation and puzzle genres took the second and third top slots respectively, with simulation breaking the 10B downloads mark.Ĭhina continues to be the world’s largest market for games.


Newzoo reports the global gaming market generated $184.4B in revenue, half ($92.2B) coming from mobile gaming alone in 2022. Gaming, and mobile gaming in particular, continued to rule the entertainment industry in 2022. Mobile gaming industry overview Online mobile gaming industry - analysis, trends, and statistics
